What is a social media ghostwriter?
Why I left Finance to build personal brands for Founders
Hey Friends!
Since leaving my financial advisor role in November to pursue full-time creator life, I’ve discovered a new career path that’s unknown to 99% of people online.
Social Media Ghostwriter
I’m officially launching my 1-person Ghostwriting business (FinGhost.io) for Finance and Real Estate founders on LinkedIn this week.
If you’re wondering “What the hell is a ghostwriter?” — I made this quick guide for you.
1) They write LinkedIn content in your voice.
A Ghostwriter is not a ghost. Though, you never see them.
Ghostwriters used to be people who wrote books for celebrities, entrepreneurs, and the Oprahs of the world who are too busy to sit down and write a book themselves.
In 2023, there are Digital Ghostwriters creating content on LinkedIn, Twitter, and other platforms for busy founders.
Many of your favorite creators have a Ghostwriter posting for them.
And they pay good money for ghostwriters to:
Grow their following
Grow their email list
Build their personal brand on social
Drive traffic to their services & products
Some say Ghostwriting is cheating.
I say it’s misunderstood.
A good Ghostwriter doesn’t just write anything.
They interview the ghostwriting client to tease out their personal stories, career journey, and philosophy that underpins their business.
The content is written in the client’s voice, even though it’s written by someone else.
2) They help you grow & monetize your audience.
An audience on social media is a valuable asset.
More career opportunities
More influence and trust
More income streams
More leverage
Growing from 3K to 12K followers on LinkedIn attracted all of these benefits to my inbox in 2022.
Now I help founders in Finance and Real Estate founders do the same.
Here’s my Ghostwriting process with clients.
Step 1: Get clear on their goals and ideal customer profile (ICP).
Step 2: Optimize their LinkedIn profile to speak directly to their ideal clients.
Step 3: Identify their top content pillars and topics that will drive results.
Step 4: Coach clients on how to engage with large creators (I don’t do this for them.)
Step 5: Write 1 week of LinkedIn posts and schedule their posts in HypeFury.
Step 6: Use data to track what works vs doesn’t each week. Double down on what does.
This process worked for me.
Now I use it to supercharge growth for founders with stories that need telling.
3) They help you build an authentic personal brand.
A bad Ghostwriter just copies. They write generalized AI content that’s plastered all over social media.
A good Ghostwriter tells stories. They understand the most important part of a personal brand is what makes it personal: You.
To write authentic content for someone else that truly reflects their brand (aka their reputation)…
I get to know them
I get to know their customers.
I get to know their company and team.
This takes time and energy.
If done right, it can result in people resonating with your story, and lining up in your DMs to buy from you.
Hope you found this guide helpful.
Drop your questions in a comment below.
If you found this useful, I’d SO appreciate it if you liked it and shared it with a friend.
If you are a founder in Finance or Real Estate and want to get serious about building a personal brand on LinkedIn — explore my Ghostwriting service here.
great post! In the very first states a similar journey myself. Been writing for years since college, just now turning it into a business outside of my 9 to 5 big tech job